How to create a winning social media profile

After creating a social media account, the next most deliberate step to be made is in creating a standard profile for yourself or brand of your choice.

You are addressed the way your profile is dressed so this is why intentionality is key if you want to be addressed a certain way. Most of the time,messages sent to you are in sync with what you put out on your profile. It is then wise for you to craft your profile properly.
With over 7 billion people on the internet, you need to create your own identity rather than acting like exuberant teenagers on social media. The social media is a tool which can be used for different purposes.

The need to provide a formal social media profile can not be over emphasised now that it is undebatable  that the social media is the new CV.

Below are a few things you have to take note of when creating your profile. I will take it from two different angles, a personal account and a business page or account.

1. Name

Personal account

Use your full name and not nick names for all your social media platforms most especially on a platform as LinkedIn which is very much a formal space.

Miss Ivy or Itz Mhiz Ivy ❌
Esther Ivy Felix ✔️

Brand/Business Account

  • Use the name of your brand. If the brand name is long, you could use it’s abbreviation not forgetting to give a proper information in the bio for people who may not have enough knowledge about the brand.
  • Ensure consistency of your social media name in all platforms both for brands and personal accounts.

So I shouldn’t use Esther Ivy Felix on Facebook and Ivy Felix on Twitter. Intentionality is key!

May I quickly add that I am Esther Ivy Felix on all my social media platforms and it seems ,I am the only one with that name for now on social media.

2. Bio

Personal account

  • Create a winning bio for your identity.
  • Provide only real facts about you and not faux information. We have people who are living in California on Facebook but live in Nigeria offline. Do you know you could miss a job opportunity in Nigeria?
  • Provide a link to your website if you have one.
  • Provide the right keywords about what you do to enable people or HRs find you(this is very essential for LinkedIn.


Brand/Business account

  • Be consistent with your bio on all social media platforms to enable potential customers and existing customers find you.
  • The information on your bio should also tally with what is on your website.
  • Provide a link to your website on your bio.

3.  Profile Photo
Personal account

  • Provide a clear headshot image of you.
  • Do not use a group image as your profile photo.
  • For Linkedin especially, do not use a selfie for a profile photo.

Business/Brand account

  • Provide a logo for your brand that is in sync with what your business stands for and use it as your profile photo.
  • Ensure the image is consistent on all social media platforms and on your website.

4. Cover photo
Personal account

  • Cover images are not too necessary for a personal account but just in case you have to put one, ensure it puts out a little more information about you.
  • Ensure it is not too colourful to distract people from your profile photo.
  • Cover photos should be kept simple.

Brand/ Business account

  • Cover photos should provide more information on graphics about your brand.
  • Do not use colours off your brand colour for your cover photo.

5. Pinned posts

  • Use your bio to explain what a person will see when they follow you and a pinned post as an extension of your bio. Most especially for Twitter this should be used accordingly – Matthew Kobach.
  • It is  common for most people to pin tweets that have much engagements but the post may not tally with your brand. For influencers it is very okay. Pin posts that elaborate what you do or the identity your profile projects.

Now you are aware of the things you overlooked in your social media profile, go ahead and make it right now.

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